The Heart of Britain is an overnight train from Glasgow to London created for the BBC drama Nightsleeper. I designed the full branding, including a winged logo inspired by classic transport logos, evoking speed, freedom, and luxury while remaining original. The visual identity was carried throughout the train, from onboard graphics, signage, and way finding to printed materials such as menus, accommodation guides, and toiletries.

I also developed promotional poster concepts and the website interface, ensuring the brand felt high-end, timeless, and welcoming. The colour palette, selected with the production designer, features a soft, British-inspired green-blue and orange, creating a sophisticated yet approachable environment for the overnight journey.